Interactivity is a given with IPTV and may be the application that captures consumer attention. All the technological pieces are in place. Perhaps the time is finally right for the long-awaited convergence of the PC and TV.
Traditional OTA broadcasters are in a winning position. IP distribution of DTV programming is yet another distribution channel that, properly managed, can produce additional revenue. Whether this is an opportunity or problem depends on one's personal viewpoint.
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